Originally posted by: bunnyboy
If someone was going to get this, which is the way that gets the most money for the creators? Is there more profit from iTunes vs DVD vs whatever?
In order of profit:
(1) DVD from the main site
(2) probably streaming PURCHASE (not rental) from any of the services
(3) DVD from a 3rd party (amazon, best buy, etc)
(4) HD rental
(5) SD rental
(6) theater screening...
But we don't care how you watch it... we just want you to watch it!
The digital distribution is handled through a third party (FilmBuff) so all the streaming services work out roughly the same.
The main reason iTunes is important is for visibility. (so strictly speaking, it's more important for somebody to rent it through iTunes in the immediate future than to buy a DVD, since it increases our odds of getting onto the front page of iTunes where non-geeks can find it)
PS to mods - if Robin/Adam/Vince decide this is somehow "trade secret" go ahead and nuke it.