I just recently came across a special Nikeconnect version on NBA 2K18. I have tried to do as much research on this variant as possible but I can’t find anything. All I know is that’s it was a promotional game that wasn’t sold in stores. The only place to by this game is on eBay but the Xbox One copy is being marked at $5,000 or make an offer. If anyone has more info on this game or how much it’s worth (both PS4 or Xbox one copy) let me know.

Never heard of it. Kind of reminds me of the Madden 09 Pink edition.

Possibly, but this is a different cover variant that didn’t sell in stores and an Xbox One copy is currently up on EBay for $5,000.

Say, is there one up on eBay for $5,000? 

Yes there is 

https://www.ebay.com/itm/NBA-2k18-NIKECONNECT-SPECIAL-EDITIO...

Actual relevant content. (Source: https://www.operationsports.com/n...)

2K announced a partnership with Nike's new NikeConnect – an unlock to real-time, personalized experiences activated through the combination of the jersey, a smartphone and the NikeConnect app.
The groundbreaking technology represents the first time that premium NBA content can be accessed through interaction with apparel. By simply tapping an NBA jersey with the NikeConnect app, NBA 2K18 fans can now reap the rewards in-game with free MyTEAM cards and random MyPLAYER boosts.
Here's a quick step-by-step guide to using the Nike NBA jersey with NikeConnect and NBA 2K18:
Get the all-new Nike NBA jersey with NikeConnect at a retailer near you.
Download the NikeConnect app, available for iOS 11 and Android.
Tap your smartphone on the tag at the bottom of your Nike NBA jersey.
Unlock exclusive NBA 2K18 offers!
The NikeConnect app will be available on September 29.

How does Kevin Durant get all of the rare NBA cover variants. First NBA Elite and now this!

But how rare is this cover variant? How many of these are out in the wild?

Here's a copy that went for $60. Never heard of this version existing

https://offerup.com/item/detail/3...

I would try asking the Operation Sports NBA2K forum, definitely your best bet

If you wouldn’t mind, could you attach a link to the operation Sports NBA2K forum?

Worth noting that both say Promotional use only. Without a barcode I can only conclude these were not retail releases.

https://forums.operationsports.co...

Maybe later on in the coming years. Those snes carts that say * not for resale * weren’t sold in store and are worth more the the retail carts.