Oh, wow. They are head quartered about 10 miles from where I live, and I even considered looking for work for them when I was looking for software engineering work locally. (Everybody love duck tape!) I actually knew their chief accountant for a time. I bet he knows how much licensing was, but I doubt I could ever get those details from him. We weren't friends, but knew each other well enough through service work.
Anyway, what I'd love to see is classic mario branded stuff that has the look mario had from the SMB1-2 days. IMHO, it wasn't until SMB3 that Mario and the crew solidified there look that hasn't changed much over the years. Anything before then was a bit less restrictive on the artist creating the material, but there are still definite versions of mario specific to Donkey Kong, SMB1 or SMB2 and love all of them. The same could be said for Link and Zelda.