This not only applies to movies, any other medium suffers from it. Even TV with all its zapping required a certain level of commitment (had to adjust to a series' or movie's schedule).
Y remember that going to a videoclub was an odyssey. Even though I never went to small ones (mostly big chains like BB, and one called Videocentro), going out to get the movies was a family event. Each of us chose a couple of movies and then debated among us which ones we'd rent (even if our only argument was the coolness of the box art). At the end we'd have to rent about 3, and see them before the weekend ended.
The same is with video games. Nowadays if a game is taken down from its digital store, we won't see it again unless the publisher decides to put it back (and sometimes it never happens). With Steam people have large digital collections due to season offers, but many titles are played just briefly, and as the article says, if it's outside the confort zone, people just stop playing. Not at all when you bought an NES cart and had to settle with it, and try to find its hidden beauty because after all, you already had your parents buy it for you (and if you were like me, you only had only a handful of games anyways).
Overall a great article.
http://www.vox.com/2015/11/20/9757186/netflix-video-rental-s...
