I just played the Japanese Sample rom, and I like some of the neat things about it. Obviously, its a demo. And you start with all four crests. I imagine the NTSC sample is the exact same thing, so I don't see the harm in the guy raising funds to dump the ROM, secure his investment, and sell it off to a private collector or huge fan of the game.
Now there is a video I found on youtube showing footage of a Sample cart that while somewhat similar, is obviously different from the actual game or samples floating around.
Check it out.