beforemario

Nintendo mini game found after 20-year search

2019-10-14T20:04:00.003+02:00

They say patience is a virtue, and that's certainly true when trying to complete the Nintendo Mini Game Series (ミニゲームシリーズ) from the early 1970s. It is one of my favourite series from Nintendo's history. These games are fun, colourful, simple games, with a lot of variety. I guess they also remind me of toys from my own childhood, so nostalgia probably also plays a role in their desirability.

From a collecting point of view, there is a lot to collect - fifty games in total - but not so many that completing a set feels unachievable. A nice goal.

I started collecting twenty years ago, and although they were released around thirty years earlier, within a few years I managed to find most. Many I picked up as so-called 'new old stock' in liquidation sales of old toy stores. In the years that followed, I filled in most of the few remaining holes in the collection. This was a period when vintage Nintendo toys from the 60s and 70s were a bit more easy to find than today, if you knew were to look. It also helped that interest in these was quite low at the time. Looking back, it turned out to be a good moment to start a collection.

After about ten years searching since the start, I had found 48 of the 50 known games.

Since then I have been on the lookout constantly, but fruitlessly, for the remaining two games. Ten years of searching, without any result.

Nintendo Mini Games series (1971-1976)

No result, until today!

Perseverance pays off, and twenty years after starting the quest to find all Nintendo Mini Games, I added one more to my collection: Diving Shot (ダイビングショット).

Nintendo Mini Game Diving Shot

This was the first time since I started collecting that I found this game for sale, in an online auction, and I managed to grab it. The cool 1970s art-style of the blister pack alone is enough to make me smile from ear to ear.
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Nintendo cards catalogue from the mid 1930s

2019-09-15T15:26:00.001+02:00

Some time ago, I posted about a Nintendo company report from 1970, which provided an interesting view inside the company at a time when they were expanding into an allround toy company and just starting out in the field of electronics.

Today we will travel even further back in time, to the mid 1930s, when Nintendo was still fully and solely focussed on their original product: playing cards. At the time Nintendo was the largest manufacturer of playing cards in Japan and under management of its second president Sekiryo Yamauchi, who in 1929 had succeeded his father in law, company founder Fusajiro Yamauchi.

Front (left) and back cover of the mid 1930s Nintendo catalogue

We take our trip through time using a recently surfaced Nintendo product catalogue that is more than eighty years old. The exact publishing date is not known, but based on the content, it is believed to be from between 1933 and 1937.

The catalogue measures 19.2 by 8.6 centimeters when closed. It contains 16 pages that fold out to double that width. It is printed double-sided in four colours: black, red, green and blue. Different to Western catalogues and modern day Japanese ones, the pages of the catalogue open on the left. The Japanese writing is top-to-bottom and right-to-left, as was also common at the time.

Although the catalogue contains some information in English, it is aimed at a Japanse speaking audience, with all sales information in Japanese only.

The catalogue contains four pages with information about the company, four pages with general marketing information about their playing cards, and eight pages with tables listing all products and their sales prices.
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Nintendo Home Bowling (ホームボーリング, mid 1960s to early 1970s)

2019-04-29T13:25:00.001+02:00

In this post we will take a look at one of the largest games produced by Nintendo: Home Bowling (ホームボーリング). It comes in a box that is over one meter long, measuring 102 by 22 by 8 centimetres.

As the name suggests, it's a bowling game for home use. Not a full size bowling alley, obviously, but a miniature version.

The features listed in English on the side of the box promise a "life-like mechanical bowler", "ball return" and a "semi-automatic pin setter". In a minute we will see what that all means.

So much English text on the box is quite uncommon for games for the Japanese market. Together with the Western looking figures on the front it provides an flavour suited very well for how Bowling was perceived in Japan at the time, as an American past-time.

From the mid 1960s bowling became increasingly popular in Japan. It turned into a hype around 1970, when the number of bowling alleys in the country sky-rocketed to around 3,700 (in present days this has dwindled to around 800). The hardwood used for the construction of all these lanes reportedly caused a depletion of forests that would take half a century to restore, noted by US suppliers at the time.

By the way, this bowling boom was followed quickly by a bowling bust. When interest in bowling wained in the early 1970s, Nintendo jumped into the market of under-occupied bowling alleys. In 1973 they produced the Laser Clay Shooting System, designed specifically for repurposing bowling lanes, giving them a new lease of life. But that's a story for a different time. Now back to Home Bowling.

Home Bowling comes in a plain cardboard box with two colour printing on the sides and a full colour printed sheet glued on top. Other Nintendo games from this era (1965-1967) used simliar packaging, like My Car Race and the early versions of the Ultra Machine.

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Nintendo leaflet from the 1970s

2019-04-01T14:22:00.000+02:00

It wasn't until the introduction of the Game & Watch series in 1980 that Nintendo really started doing significant business outside of Japan. For the 90 years that it had existed previously, it was catering mostly exclusively to the Japanese market only.

However, in the 1960s and 1970s many efforts where already made by Nintendo to expand its business abroad, be it with limited success.

The leaflet shown here is an example of such efforts. It was most likely used to hand-out to foreign game and toy buyers, and other interested sales leads, maybe at an event like a trade show. It was recently found in the archives of the United States Patent and Trademark office.

The leaflet is foldable affair, printed in color on two two-sides, with six sections on each side.

The toys and games shown include light beam games introduced in 1976, but nothing newer, so it can be dated to the second half of the 1970s.

The title on the front clearly states Nintendo's target market: "playing cards and games for adult". At this time, Nintendo also produced many games aimed at children in it's home market Japan. But for sales abroad it choose to focus on the adult market segment, with games mostly already known in the Western world, like cards, chess and roulette.

Also keep in mind that many of the children's toy that Nintendo produced and sold in Japan where adaptations of licensed American and British games, and it did not make any sense to export these back to the West.
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Chaotic Cube outer box from 1970

2019-02-04T15:19:00.000+01:00

Some time ago I came across an interesting box.

The box measures about 10 by 10 by 10 centimetres.

According to the sticker on the front it retailed for US$ 3.79 by Sears, Roebock and Co.

The Sears company is an American institute (over the last decade fallen on hard times), with department shops across the country and a hugely popular mail order catalogue.

Inside is another box, with a Chaotic Cube.

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Meet the Collectors - #10 - Sonny Willimon

2018-11-13T21:17:00.000+01:00

In our Meet the Collectors series we come across collectors from all parts of the world. After the recent visit to Italy, this time we travel to the United States of America, where we meet Sonny.

"My name is Sonny Willimon. I live in Tulsa, Oklahoma in the United States. I currently work in local government and also as a soldier in the US Army National Guard. I just recently turned 30."

"I've been enjoying Nintendo products quite literally since the near-beginning of my life. There exists a photograph of two-year old me from 1990 sporting a Super Mario Bros. 2 shirt. Nintendo and Mario have been a constant preoccupation for me during my spare time ever since mother decided to pick up an NES from a local pawn shop for us kids to enjoy. From there, I started to collect Nintendo games back as early as 1998."

Young Sonny

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Tour inside Nintendo headquarters in 1970

2018-11-04T11:22:00.000+01:00

The historic Nintendo company brochure that recently surfaced, provides a great record of its main Kyoto offices and factories as they existed in 1970.

Nintendo had just invested significantly in the development of these buildings, located in the Higashiyama district of Kyoto. Today this lot of land is still owned and used by Nintendo. However, the head office and main R&D offices have since moved to the Minami district in Kyoto, and part to Tokyo. Many of the buildings shown here no longer exist today.

Join me as we travel almost fifty years back in time!

We start with an overview picture. The building on the left are the offices.

The circular sign on the front of this building is the Marufuku logo, used by Nintendo for its card products.

Nintendo had used this logo almost from it's start in 1889, is is evident from this 1915 calendar.

The production facilities can be seen on the right. Check out that huge sign with the Nintendo logo (任天堂) on the roof of one of the buildings.

Nintendo was one of the bigger employers in this area, with a very visible presence.

The site is located close to the Tobakaido railway station. The Keihan Main Line and Nara Line both pass right next to it. A large neon sign with the text "Nintendo Trump" (任天堂トランプ) has been put up facing the tracks, advertising these playing cards towards the streams of daily commuters.

We now start our tour inside in the office building, and enter the spacious lobby.
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Nintendo Company Overview from 1970

2018-10-22T17:20:00.001+02:00

The year 1970 was an important year in the history of Nintendo. It had just completed new offices at its headquarter location in the Higashiyama district of Kyoto and received a listing at the premiere stock market in Osaka.

To mark this moment, and attract (wholesale) customers and investors, the company produced a company overview brochure (会社概況).

Nintendo Company Overview from 1970 (front)

The brochure has 16 pages inside. It was printed in full colour.

Full layout of the brochure (front, 16 pages content, back)

The first page contains a summary of the key information about the company.
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Meet the Collectors - #9 - Pasquale Esposito

2018-10-15T17:05:00.001+02:00

It's been a while since the previous episode of Meet The Collectors on this blog. I always love to see fellow collectors' passion for their hobby, and I hope to share more of these posts in the future, with collections big or small.

Today we head to Italy, to meet Pasquale who has gathered quite a nice collection, with new and vintage Nintendo items, as well some other brand video games.

"Hi! I am Pasquale Esposito, 20 years old. I am from Naples but now I live in Apulia, another region of South Italy. I work as sales clerk in a kitchen appliance store and I also study Economy at the University."

"In my free time I’m a football referee and a 'Leo' Member. I know that I’m very young for being a collector, but video-games are my biggest passion."
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Nintendo Company Report 1993

2017-10-21T12:26:00.000+02:00

In the days before the World Wide Web allowed companies to easily disseminate information, the main way to share company details was through print. The document shown here is an example of this. It was aimed at the financial market in Japan: business journalists, shareholders and people interested to acquire stock in the publicly listed company.

Nintendo Company Report 1993 (front cover)

Unlike Nintendo's more recent artfully designed colorful Company Guides aimed at prospected employees, the design is business-like, with a glossy grey cover with "NINTENDO COMPANY REPORT 1993" and the Nintendo logo printed on the front in shiny silver.

The report starts with a foreword by company president Hiroshi Yamauchi (山内溥), in which he lists a number of sales highlights as well as the company's commitment to provide the best digital entertainment through a combination of hardware and software.

The next section provides an overview of the company's 104 year history. The color bars at the top use the iconic color scheme from the Super Famicom, Nintendo's most recent release.

This color scheme returns on the next spread that shows the company achievements, highlighting the hardware and software sales for Nintendo's three video game platforms at the time: Famicom (NES), Gameboy and Super Famicom (SNES).

The information listed is for units sold up to December 1992.

Units sold (since)	Hardware (Japan)	Hardware (abroad)	Software (Japan)	Software (abroad)
Famicom (1983) NES (1985)	18,000,000	41,750,000	221,930,000	265,120,000
Gameboy (1989)	8,430,000	20,520,000	53,510,000	89,060,000
Super Famicom (1990) SNES (1991)	7,390,000	11,640,000	49,650,000	43,490,000

Truly mind-boggling numbers. Famicom and NES total nearly half a billion games together (487 million to be exact)!

The Famicom (and NES) sales had plateaued at this stage at almost 60 million units sold. The sales numbers for the newer Super Famicom (and SNES) would still increase significantly from the 32 million at this point in time, to close to 50 million at end the console's life cycle.

The Gameboy also had plenty of life ahead, its sales invigorated by the launch of the Gameboy Pocket and Gameboy Color in 1996 and 1998, respectively.
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The EVR mystery solved (sort of)

2017-09-17T17:49:00.001+02:00

A warning up front: this post is somewhat of an anti-climax.

Nintendo EVR Race from 1975 was a video based race simulation system. It utilised the Electronic Video Recording (EVR) moving image display technology.

Two versions of EVR Race were made: horse racing and car racing.

Nintendo EVR Race cabinet - with a horse racing game

Multiple EVR Race cabinets could be linked up for multi player games (in this case car racing)

Some five years ago, I acquired two EVR Race reels in a Nintendo arcade lot. The sale included only the reels, not the EVR Race cabinet itself.
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Nintendo Picture Cutter Ultraman (ピクチャーカッターウルトラマン, 1966)

2017-09-13T20:48:00.000+02:00

The second half of the 1960s and early 70s, Nintendo released a bunch of Ultraman boardgames (check this previous post and this one), Ultraman playing cards and even an Ultraman clock.

Ultraman, the star of the Japanese super hero TV series that debuted in the summer of 1966, was very popular and Nintendo quickly acquired a license to use him in their products.

One of the Ultraman items released by Nintendo is this Picture Cutter Ultraman (ピクチャーカッターウルトラマン).

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Purple Nintendo Crossover from 1981

2017-09-11T17:02:00.000+02:00

Some time ago, I completed my set of Nintendo Crossover (クロスオーバー) puzzles from 1981.

The version I found is in very good condition and complete with storing case and instruction booklet.

Three color variants of Crossover exist in total. For some reason the purple one is the hardest to track down.

It is not clear if the purple version was produced in smaller quantities than the red and green versions, or if it is just a coincidence that less purple ones have surfaced so far.

Anyway, the search is over and I am very happy with this trio!

For more info about this wonderful and rare puzzle, check out this previous post.

beforemario at Gamescom 2015 - part 3

2016-07-22T14:50:00.002+02:00

As regular readers of this blog will remember, I exhibited part of my collection at last year's Gamescom in Cologne, Germany. This five day event is a massive gathering of tens of thousands of people with a passion for games new and old.

Although I did post about the preparations of this exhibition and showed you around the beforemario items on show, I recently realised that I had forgotten to share the final bit of what was supposed to be a three part write-up. So here it is, the conclusion of a great week in Cologne in August of 2015.

Soon after getting everything over to the exhibition hall, unpacking it and arranging it in the show cases, the show opened and the first visitors started flocking in. The first day was still relativity quiet, as it was for trade vistors only. But the key word here is relatively, as it meant it was busy rather than crazy busy (the final weekend would be madhouse).

It was so much fun seeing people interested in - and often excited by - the vintage Nintendo items that I had brought with me.

We were still finalizing the stand when the first vistor already appeared, buying no less than two copies of the beforemario book!

Various representatives from the press also paid a visit on the first day.

Folks from all ages enjoyed the exhibition, recognizing toys from their youth or seeing these retro games for the first time.

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Nintendo Fifteengame (フィフティーンゲーム, ca 1965)

2016-07-22T12:02:00.001+02:00

Until recently, three Nintendo plastic puzzle games were known to exist: Challenge Dice from 1969, the familiar Ten Bilion from 1980 and the rare Crossover from 1981, seen here below left to right on the top row.

But now a fourth puzzle popped up, which predates the Challenge Dice and is even rare than Crossover. The game is called Fifteengame (フィフティーンゲーム).

Although an exact year of release is not known, given the style of Nintendo NG logo used it must be from the early to mid 1960s.
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Nintendo Mickey Mouse Card (ミッキーマウスカード, 1963)

2016-05-06T20:40:00.003+02:00

Disney movies and characters became very popular in post-war Japan in the 1950s and Nintendo acquired a license to produce games featuring them in 1959.

Nintendo Disney Mickey Mouse Card (1963)

The game shown here is one of the early examples of this. It is called Disney Mickey Mouse Card (ディズニーミッキーマウスカード).

A copyright sign on the front mentions 1961, but it is assumed this relates to the original artwork rather than the Nintendo release of the game, which is believed to be 1963.

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Ads for Nintendo playing cards from 1957

2016-04-27T11:34:00.003+02:00

Vintage magazines often provide interesting glimpses into the past.

In this case they also include a little bit of Nintendo history, as we will see.

The magazines shown here are three editions of Sunday Mainichi (サンデー毎日). Sunday Mainichi is a weekly Japanese publication that first appeared in 1922 and still exists to this day.

These particular copies all date from 1957, a mere twelve years after the end of the second world war.
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Nintendo Ultra Hand box from 1973

2016-04-09T17:37:00.000+02:00

The Ultra Hand is an important part of Nintendo's history. It marks their start as a toy company and also was the start of the toy design career of Gunpei Yokoi.

Recently I was lucky to find a Nintendo Ultra Hand in the box version from the early 1970s. This had been on my wanted list for a long time. Although the one I found wasn't in perfect condition, these are so rare that I happily added it to my collection.

Nintendo Ultra Hand (1973 box version)

I had been on the lookout for more than fifteen years for this version, after first seeing a tiny picture of it online. As I could not find it in any vintage toy shop in Japan, nor on any auction site, I was beginning to wonder if it really existed.

Nintendo leaflet from November 1973 (front)

This box version was also featured in a 1973 Nintendo leaflet that shows the toy range that Nintendo sold in the early 1970s.

Nintendo leaflet from November 1973 (back)

On the back of this leaflet the Ultra Hand was shown in a new box design, next to other toys from that era like the Mach Rider and Ele-Conga.

The Ultra Hand was first introduced in 1966 and became Nintendo's first million seller. Seven years later this sales boom was long over, but Nintendo must have still believed in this product, or had surplus stock, when they introduced a new box design. As it was well past its hype days, it must have sold in small numbers at that time. Which would explain why it is so hard to track down in this version.
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Nintendo playing cards catalogue from 1983

2016-01-06T16:57:00.000+01:00

Some time ago I received a vintage Nintendo catalogue as a gift from a fellow collector. This catalogue shows the range of playing cards that Nintendo had for sale in Japan in the early 1980s. It was produced for sales staff and toy store buyers.

It was printed on heavy paper not unlike that of playing cards and was clearly intended to highlight Nintendo's ability to produce print work of the highest quality.

The six-page catalogue dates from July 22 1983 (printed on the catalogue using the Japanese calendar: 昭和58年7月22日). To put this date into perspective in Nintendo's history: this was one week after the release of the Family Computer. Although Nintendo was very busy conquering the world of electronic entertainment, at the same time it also still carried a substantial range of playing cards (in fact, it still does so today).

The first four pages are used to showcase Western style 'trump' (トランプ) playing cards in many different geometrical designs. The designs are presented in pairs with slight colour variations, intended for games that require two card stocks to play.

Various levels of quality are offered which differ in card material, size and thickness. Prices range from ¥1,200 for the most expensive to ¥500 for the simplest set.

Most of these cards are made from plastic. This is also reflected by their product codes: all cards with codes that include 'NAP' are plastic. 'NAP' is short for 'Nintendo All Plastic'.

In 1953 Nintendo started producing playing cards that were made entirely out of plastic. It was the first company in Japan to do so. Although printing on plastic complicated the manufacturing process - as the ink smears more easily and takes longer to dry - it produced much more durable cards that retain their shape and colour better.

Not all offered cards in this catalogue are plastic though; some of the cheaper sets are made from paper, as indicated with the kanji for paper (紙).

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beforemario at Gamescom 2015 - part 2

2015-11-29T13:06:00.003+01:00

In the first part of my Gamescom 2015 report I covered the preparations leading up to the event.

In today's post I will take you on a tour of the beforemario exhibition that was part of this huge five-day video gaming show that took place in August of this year.

I was assigned a nice area with ten glass cabinets, in the middle of the retro game section just behind the stage.

The area was open on both sides, allowing visitors to flow through.

Even though this was considerable space, it would be impossible to display my entire collection here, so I had to make a selection.

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Nintendo Puzzle Dice (パズルダイス)

2015-11-10T19:23:00.000+01:00

Another recent addition to my collection is this Nintendo puzzle from the early 1970s, called Puzzle Dice (パズルダイス).

Like the electric Panda clock shown in the previous post, it's an item that I had not seen before. Or more precisely, it is a package variant that was unknown to me.

The puzzle itself is familiar, although under a different name: the original release dates from 1969 and was called Challenge Dice (チャレンジダイス).
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Nintendo Panda E-clock (パンダ電気時計, 1972)

2015-10-31T17:15:00.000+01:00

I have been collecting vintage Nintendo items for about two decades, and although my collection isn't complete yet, I pretty much know what is out there to look for.

Still every now and then I discover something new. Well, the item shown here cannot really be called 'new' as it is more than forty years old. But it was unknown in collector circles until now.

It is called Panda electric clock (パンダ電気時計).

It was released by Nintendo in 1972, one year after they had introduced a first set of five clocks.

Up until now it was believed that these five clocks released in 1971 were all Nintendo ever made. That is, until this sixth clock popped up recently in an online auction. Time to update the history books!

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Nintendo Unirack (ユニラック, 1972)

2015-09-06T22:39:00.001+02:00

A few weeks ago I added an item to my Nintendo collection that I had been searching for for quite some time.

The box it came in was battered from residing in some Japanese warehouse for over forty years. But I was happy to find it in the original packaging, no matter in what condition.

The slogan on the box states『使ってみると便利さがわかる』, which roughly means "very convenient to use".

In the early 1970s, Nintendo was producing many things besides toys. Most of these were aimed at households and offices: clocks, baby swings, photo copiers and candy floss machines, to name a few.

Nintendo Unirack (ユニラック) stems from 1972 and was one of these - short lived - attempts by Nintendo to break out in markets besides toys and games.

Unirack is a storage system that consisted of multiple elements that could be assembled freely to create an open closet of the desired size and shape.

The box I found contains one these elements.

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beforemario at Gamescom 2015 - part 1

2015-09-01T21:44:00.003+02:00

About three weeks ago I returned home from a great experience, tired but very satisfied. After exhibiting part of my collection at last year's Retro Game Event in Hilversum, The Netherlands, for an audience of about 3000 visitors, this year I had the opportunity to exhibit at the biggest video game stage in the world: Gamescom.

For those of you who don't know, Gamescom is a video game trade show that is held annually in Cologne, Germany. It is the premiere video game show in Europe and the world's largest gaming event, measured by exhibition space and number of visitors: with 345,000 visitors, more than 6,000 journalists and 700 exhibitors!

And this year, beforemario was one of the exhibitors!

badge worn with pride

The number of visitors to Gamesom is truly staggering; a sea of people that overflows the Koelnmesse for five long days. This year the event ran from the morning of Wednesday August 5 to the evening of Sunday August 9.

South gate, one of four entrances

The Koelnmesse is a huge conference center, with eleven large halls, some of which even have two levels. Gamescom occupies all halls.

All developers and publishers of PC, console, handheld and mobile games from around the world show their latest wares, with many as yet unreleased games on display and playable for the first time. People queue for hours to play a single new game for only a handful of minutes.

The booths are lavish affairs with zillions of screens, flashing lights and thumping music. Not the kind of place for people with sensitive senses.
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Rare photos of Nintendo's playing card factory in the 1960s

2015-06-13T19:48:00.000+02:00

In the previous post about my recent get together with Isao Yamazaki in Tokyo, I mentioned that Isao showed me some vintage photos taken at Nintendo's playing card factory. In this post we will take a closer look at these special glimpses into Nintendo's past.

Although I am not sure about the exact date these pictures were taken, I believe they are from the late 1960s, as they also appear in a company overview from 1970.

The first three pictures below show the various steps of the production of Hanafuda cards. Hanafuda are the traditional Japanese playing cards that Nintendo started producing as their first product in 1889.

Since those early days, when the cards were made completely by hand in a small workshop, the production process has come a long way. At the time these pictures were taken, the cards were mass produced in a semi-automated factory, with machines supporting the multiple manual steps carried out by a large army of women and a handful of men operating the larger machines.
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beforemario

Nintendo mini game found after 20-year search

Nintendo cards catalogue from the mid 1930s

Nintendo Home Bowling (ホームボーリング, mid 1960s to early 1970s)

Nintendo leaflet from the 1970s

Chaotic Cube outer box from 1970

Meet the Collectors - #10 - Sonny Willimon

Tour inside Nintendo headquarters in 1970

Nintendo Company Overview from 1970

Meet the Collectors - #9 - Pasquale Esposito

Nintendo Company Report 1993

The EVR mystery solved (sort of)

Nintendo Picture Cutter Ultraman (ピクチャー カッター ウルトラマン, 1966)

Purple Nintendo Crossover from 1981

beforemario at Gamescom 2015 - part 3

Nintendo Fifteengame (フィフティーンゲーム, ca 1965)

Nintendo Mickey Mouse Card (ミッキーマウスカード, 1963)

Ads for Nintendo playing cards from 1957

Nintendo Ultra Hand box from 1973

Nintendo playing cards catalogue from 1983

beforemario at Gamescom 2015 - part 2

Nintendo Puzzle Dice (パズルダイス)

Nintendo Panda E-clock (パンダ電気時計, 1972)

Nintendo Unirack (ユニラック, 1972)

beforemario at Gamescom 2015 - part 1

Rare photos of Nintendo's playing card factory in the 1960s

Nintendo Picture Cutter Ultraman (ピクチャーカッターウルトラマン, 1966)